Summer season usually season of shopping, as brands run many promotional offers therefore, it is one of the hectic seasons for companies as well as consumers. Customers continuously look for lucrative offers & willing to shell out money when they strike a great bargain. SMS marketing is an effective marketing channel for brands as it liberates them to advertise offers more unswervingly to captive prospects. Embracing SMS marketing is a best way to reach and engage target audience with a robust & multi-channel communication stream.